Copywriting
Copywriting is the the development of compelling communications, usually written to promote your products or services.
Good copywriting can have a direct impact on marketing results. In addition, the insights we would obtain from such activities as a diagnostic review provides valuable information for crafting compelling and results-producing copy.
Here’s a list of the types of copyrighting work I have provided:
- Direct mail sales letters;
- Web site copy;
- Case studies and business success stories;
- Press releases;
- Company and Product Brochures;
- Email Marketing Campaigns;
- Product Information Sheets;
- Corporate and Capabilities Brochures;
- Other Business Collateral;
- Blog writing;
- Free giveaway reports;
- Articles for Trade Publications;
- Articles to submit to online article directories;
- Seminar Material;
- Trade Show Booth Hand Out Material;
- Joint Venture Marketing; and
- Affiliate Program Development.
Why you might to hire me as your copywriter:
- Current in-house copywriter has too much work;
- You do not have in-house copywriter;
- In-house staff does not have the knowledge to address a needed project in terms of scope and deliverables; and
- Timing is urgent and an outside resource is needed to quickly complete the project.
What I will do as your copywriter:
- Researching the copy to be written about;
- Interviewing the identified information sources;
- Developing an outline of the planned communications for client review and approval;
- Develop a draft of the communications for client approval and feedback; and
- Complete the work in final form.
Your deliverable:
Completed marketing communications. Depending on the medium and nature of the project, this could include, but is not limited to:
- Page with copy;
- Page with copy including recommended graphics design;
- Script for multi-media presentation;
- Storyboard for multi-media presentation; and
- Camera ready copy.
Pricing:
Pricing for many copywriting services varies based on the project.
Here are the prices for some of the services that can be quoted:
Press release – $249
Short free giveaway report (3-5 pages) $395
Long free giveaway report (8-10 pages) – $795
Write an article (500 words or less) – $100
