Critiques
One of the smartest things I did when I was just a fledgling marketer was pay some of the “big wigs” to critique my stuff…
and they were brutal…
Perry Marshall put me through the wringer and attacked my copy with his voodoo Jedi powers until the concept of “helping them before you sell them” finally (FINALLY) clicked…
John Carlton beat me up, stole my lunch money and drove the concept of “hooks” into my head by main strength.
At the time, I thought these guys were just being mean… getting their rocks off by picking on the new guy…
But then I saw the results… radically increased conversions, higher fees for me, happier clients, customers getting more out of the products… And I shut up and took my medicine.
Now, I’ve been doing copy critiques for folks for the last couple years myself… picking apart headlines, savaging leads and pushing my clients and students to sell harder, feel harder and dive deeper and deeper into the heads of their markets…
Folks who have gone through my critiques say it’s one of the most valuable experiences they’ve had (most of them scribble madly as I give away headline concepts and “copy talk” my way through their letter…)
Normally, I charge $500 a pop for critiques (which is a total steal for all the value you get…)
But if you’re one of the first 5 entrepreneurs to respond to this offer, I’d like to cut that in half…
I’ll “eat” half of the fee and will carve my way through your letter at 50% off…
But there is a “catch” (a pretty easy one)…
In order to qualify for your critique, you have to agree to let me share it with the world on my blog or in one of my courses.
If you’re not comfortable with that, you’ll have to pay the full $500.
But if you want to get waaaay more than $500 worth of value from me for only $250… have your letter put through the ringer and get the insight and advice you need to drive your conversions through the roof… well, you should respond fast.
Order below.
Point me towards your URL…
Tell me how it’s converting now and off what kind of traffic…
Tell me a bit about who your target market is…
A critique can be used for me to review a webpage, landing page, short salesletter or video salesletter, postcard, magazine/newspaper ad, etc. (max 7 pages).
$250: I’m okay with you sharing my critique with the world on my blog, in one of my courses or in one of my newsletters. I understand I’m getting a 50% discount because of this.
$500: I’m not okay with you sharing my critique with the world. I’m willing to pay full price for this.
