Focus Group Assistance
Service Description: Focus Group assistance is a component of marketing research and involves assisting you with a focus group. it also involves obtaining and analyzing information through the use of focus groups; a focus group is a group of consumers who are asked marketing-related questions to determine their perception of and opinion on a product, service or concept. Focus groups can provide valuable marketing feedback to a company.
Why you might want to hire me:
- You want additional marketing research; and
- You want focus group research and do not have the expertise in-house.
My role could include one or more of the following tasks:
- Design focus group methodology to be used;
- Lead focus group sessions;
- Analyze and summarize focus group results; and
- Recommend any changes in marketing to client based on focus group results.
Your deliverable:
Depending upon my engagement scope, deliverables could be one or more of the following:
- Documented focus group methodology for you;
- My successful facilitation of focus group session(s); and
- Written report of findings and recommendations from focus group sessions.
