I applaud you for wanting to know more about how you can increase your business.
Many people have found that my “Marketing Checkup with a Profit Improvement Plan” consultation is the best way to go. This service gives you the practical, step-by-step tools you need to immediately increase your sales and profits. It’s a complete analysis and review of your marketing and advertising strategies and is designed for fast, measurable results. After all, this is what other companies in many different industries hire me to do…
It is not always the business that has the best quality products or service that makes the most money. The businesses that make the most money simple know how to sell their products or services better than their competitors.
The key to getting more income and working less in any business is…
Having Effective Systems For Developing Good Relationships With Your Customers, And Business Contacts
Maximizing The Effectiveness Of All Your Ads, Letters, Brochures And Other Promotions
Having marketing systems is the “secret ingredient” behind all successful businesses. All of the successful franchise chains use these tested systems of ads, letters and promotions to gain customers quickly in new locations. They know that having a system for getting new customers, and for keeping them, is vital. Once they have this system they simply keep duplicating it.
The advantages of having these systems in your business are many, including…
You control the amount of business you have each week. Having effective systems for getting new customers, keeping your existing ones and for generating extra business from them, means you are no longer at the mercy of the economy or fickle word-of-mouth promotion.
Your staff morale and productivity increases. The systems make everyone accountable for what has to be done. Having a business that’s making good money makes everyone feel good. Your staff is happier because their jobs are secure.
There’s no upper limit to the income you make if you have effective systems in your business. A good ad or letter can bring you ten times the sales of a bad one. What you need is effective ads, letters and promotions and systems. Once you’ve tested them and proved that they bring results, you simply decide how often you have to use them to achieve the income you want.
And, best of all, having a marketing system means your whole operation can be put on autopilot. Once you find the ads, letters and promotions that work, you are no longer tied to your business. You can afford to hire others to do the tedious work for you. Of course, to develop all this for your business is not so easy.
Let’s face it, we all have our strengths and weaknesses. Sometimes, because you are too close to your business, it’s hard to see how to improve your results — without working harder or longer — and that’s where I may be able to help you.
By analyzing what you are doing now I’ll be able to see what over-looked windows of opportunities you have, and you’ll get strategies to take advantage of these opportunities.
Let me explain what I do for you. Firstly, you send me copies of all of your newspaper, magazine and/or Yellow Page ads. Copies of brochures, quotes, sales scripts, letters, etc. In fact, any promotion you have ever done. Then I’ll fill out an extensive questionnaire with you over the phone, to help me understand your business better. I then analyze your information and the materials you send us, and if I can’t help you there’s no charge.
If I can help, we’ll set a time for a 90-minute consultation that I’ll record over the phone, or in our office. It’s from this consultation that you’ll get a marketing plan to follow. During this consultation…
The three areas we look at are…
#1. How to generate leads and turn them into new customers.
#2. How to get your existing customers to come back more often.
#3. How to increase the value and profit of each sale you make.
Here are some of the specific strategies you may get in this hour:
As we speak I’ll tape headlines and opening paragraphs for ads you can use, telephone scripts for you and your staff to use, sales presentations for your staff, outlines of Thank You and sales letters you can send, plus more — all aimed at increasing your business. It may take you 12 months to apply it all.
Following the consultation you get a prioritized action plan. It contains the most important things you should do to immediately start increasing your business. You also get a copy of the digital recording. By listening to it several times you’ll come up with your own ideas, sparked from our conversation.
Meanwhile, I’ll have the recording transcribed into a 20-24 page written report that you will receive within 14-21 days of our consultation. This will become the basis of your marketing plan and future promotional strategies!
Your investment for this consultation, the recording and the printed marketing strategy transcript, is $2,997. You also will get a copy of a past consulting report, another exciting $295 nugget for your reference.
After you get the transcript with the marketing strategies, you may want me to help you implement the ideas, write the ads and letters and design monitoring and telephone inquiry systems I recommended and gave examples of in the consultation.
For this on-going support, total ad creation and copy-writing, you will get a separate proposal. I will do this after I see your materials and go through the analysis of your business. Your investment would depend on the amount of work required. However, in most cases you will not need me, you’ll have most of the answers in the digital recording of the consultation. And to put your mind at ease about the whole process…
If you’re not happy with the information given to you during the consultation, simply tell me before we start the second part. I will stop and you don’t owe me a cent — plus you’ll get to keep what I’ve already given you.
Please let me know today if you want to take me up on this offer. I’ll set aside time to do the questionnaire with you right away.
By the way, in case you like this offer but are a little apprehensive about doing all of this over the telephone, let me address that. You can actually gain more through a telephone consultation than a face-to-face one.
First, and most obvious, is the saving of unnecessary travel costs and wasted time. But more important, studies have shown that people hear and retain more by phone than they do in person.
In face-to-face meetings our eyes wander, sizing up the person, exchanging introductions and wondering what impression we are making. Plus we can be distracted by the pictures on the wall, the view out the window, items of furniture in the room and so on. All these tend to distract our concentration.
Telephone consultations eliminate all these distractions.
You can focus directly on what you hear. You listen better, comprehend faster and retain more of what you hear. That’s why for total concentration on your marketing needs I prefer to consult over the phone.
I will not hold back in what I advise you.
You will get a complete run-down of useful, hands-on and “how to” marketing strategies for your business. Plus specific wording, headlines, telephone scripts and other templates you’ll be able to use word for word — Enough to keep you busy and profitable for a long, long time.
If you still need to see me in person you will have to come to me. I do not go to you unless you are prepared to pay me my full day consulting rate, which is $10,560 plus expenses. So, let’s get on with the first step right now — me researching your material and how you market and promote your business, as I mentioned before.
If, after seeing your material and analyzing your questionnaire, I don’t feel I can help you, we will not proceed with the phone consultation, and you owe nothing.
So order now! You’ll be glad you did.
To Increasing Your Profits,
Here’s what others have asked about my methods before they increased their profits and became satisfied clients:
Question: “Will I get value for what I invest?”
Answer: Most of my prospective clients thought exactly the same thing. They thought my fee for marketing strategies was quite high. When they became clients they realized that in many cases there would never be any marketing fee paid by them to me. In fact, depending on your goals and objectives and the nature of your business, it is quite probable that your investment for my services will be returned many times over from the profits that my strategies, ads and letters produce for your business.
Question: “What do you know about my business or profession?”
Answer: I have produced significant increases in profits for many businesses, ranging from a tiny corner store to large corporations.
I will never claim to know as much about your business as you do. What I do know, without question, is why customers buy, why they choose one business over a competing business, why they continue to buy from a business and why they stop. I know what kind of advertising and marketing strategies catch their eye, attract them and motivat them to be a continuous, repeat and long-term customer or client.
Question: “How do I know you can help me?”
Answer: Wondering whether any consultant can help you makes good sense. The answer is quite simply “You don’t know!” It would be foolhardy for me to say you do know. I understand your concern and that is why I take most of the risk on my shoulders.
At my own expense, I will go through a detailed questionnaire that will provide me with marketing information about your business. After you have sent me your promotional material and given me the answers to the questions I ask you, I will study them, analyze and dissect them, seeking to create marketing strategies that will make your business much more profitable.
If I don’t feel that I can help you, you me nothing and would have probably learned a lot in the process.
Question: “You will probably suggest advertising methods that will be too costly and much too expensive for my business.”
Answer: Any good businessperson is concerned about whether advertising will be cost-effective. I understand the potential high cost of advertising. I always work within the budgetary constraints that are established by you. Very often I redesign, redirect and refocus your present advertising methods, turning them into profit producing tools with very little additional cost to you.
Question: “I’ve tried all that before and nothing ever worked.”
Answer: Many of my prospects, before they became profitable and satisfied clients said the very same thing. That is until they began to realize that much of the advertising and marketing that they did was all about what they were selling, not about what customers were buying. Their past advertising was not effective because it was not client-centered. It was not about prospects problems and how their business solves those problems. It was wasteful. Their advertising now generates leads, converts prospects into customers and substantially increases profits. Because their advertising is now about their clients and customers.
Question: “I definitely could use effective and profit-producing marketing strategies. Unfortunately, I have no time during my business day to put them to work.”
Answer: Being in business is demanding and time-consuming. it is a 24-hour commitment. The beauty of my profitable marketing strategies is that I make them systematic and easy to execute. They are implemented and used in step-by-step fashion. Other employees can do them because they are so easy to follow. It will most definitely not take you away from the pressing matters of your day-to-day business activities.
The objectives above are reasonable and very understandable. They are the very same questions that most satisfied customers asked me before we worked together to make their business more profitable.
Order now and I’ll help make your business more profitable through effective marketing strategies.
Yes! I want to take you up on your offer to analyze my business and come up with ideas for increasing my profits. I understand you will: