Frequently Asked Questions
We provide an affordable alternative to Search Engine Marketing to businesses of ALL sizes. We provide the MOST cost effective method to promote your business. Whether you’re looking to launch your new business into the Big League, or catapult your existing business to new heights, we can help. Our proven system has successfully optimized over 25,000 web pages with a 100% client success rate.
What is Search Engine Optimization?
Search Engine Optimization (SEO) is the process of improving the quality and volume of relevant traffic to a website from Search Engine inquiries via “Natural” or “Organic” search results. Typically, the higher a site appears in the Search Engine results page (SERP), the more visitors it will receive from the Search Engine.
As an Internet marketing strategy, SEO considers how Search Engines work and what people are searching for. Optimizing a website primarily involves editing its content and associated coding to both increase its relevance to specific keywords and allow the Search Engines to effectively crawl and index the pages associated within the website.
What’s the difference between “Organic Listings” and “PPC/Sponsored Links Listings”?
Organic Listings
Search Engine Optimization (SEO) does not cost you each time you are clicked on. Sometimes it is referred to as “free” traffic, being that you don’t pay per click. Rather, the cost is simply much less tangible – but it does exist. Essentially the costs for SEO are the costs of building a great site, building awareness about your site online (including attracting inbound links to your site), optimizing your HTML code, and if possible hiring an SEO expert as a consultant.
SEO used to be about technical revisions, tweaks and such, but nowadays the Search Engines have improved so much that it is quite simple – build a really valuable website. Its not just enough to want to rank #1 for a search phrase, you need to justify why your site is truly worthy of that. Sorry, no shortcuts here.
PPC/Sponsored Link Listings
With Yahoo you bid for position – the higher the bid the higher the position you will get. In some cases the top positions are well worthwhile, and in some cases you can find better value outside of the top spot. With Yahoo, it’s a set price for each click.
Google’s pricing is much more dynamic, it is impossible to give a true cost, but rather an average cost is used. We have seen CPC’s anywhere from 5 cents per click to $20+ per click – so it truly depends on your market, the competition, etc.
Is my website Search Engine friendly?
It is very important to have a website that can be crawled by the various Search Engines. Having your website crawled is the ONLY way a Search Engine knows what information you want to be found under. That is why it is important to build a website using HTML, PHP, CSS, and any other platforms that allows the Search Engine “web crawlers” to read and digest the content throughout the various pages within your website. “Flash, websites on the other hand are unable to be crawled by the web crawlers. If the search engine crawls your website and gets NO information, Well!, you wont get “organic” placement either.
How long does the SEO process take?
The various Search Engines crawl websites being hosted on the World Wide Web every 30-45 days, referred to as an “index cycle”. If you add something new to your website today and Google crawled your website yesterday, Google will not know about the new information until their next visit to your website, some 30-45 days later. We ask for 2 index cycles (60-90 days) to allow the newly written content and coding to be crawled by Google, Yahoo, Bing and others. There are many factors that determine the length of time to reach the front page, our clients will typically see placement in as little as 3 weeks for some of the less competitive phrases and 2-3 months for the more competitive keyword phrases. However, the SEO process should not be given a time frame, as it is an ongoing process that will demand constant updating and growth.
Should I cancel my AdWords/Pay Per Click (PPC)/Sponsored link campaign?
Being that Search Engine Optimization takes time to achieve (2 to 3 months before you will begin to see significant results), we would never advise anyone to cancel their PPC campaigns during the initial 6 months of launching an SEO campaign. We believe in supplementing your SEO campaign with a PPC campaign. Lets face it! Having as many avenues for a potential client to view your service or product is a wise investment.
What appearance changes will be made to my website after it has been optimized?
Nothing about the design of the website will change. The only changes a client will notice after we have performed SEO, is the unique content on the pages we optimized. Your website will still have its same look and feel.
What is the difference between “White-Hat” SEO and “Black-Hat” SEO?
SEO techniques can be classified into two broad categories: techniques that Search Engines recommend as part of good design, and those techniques of which Search Engines do not approve. Some industry commentators have classified these methods, and the practitioners who employ them, as either White-Hat SEO, or Black-Hat SEO.
White Hat SEO is the approved method of optimization per the Search Engines. It is a little common sense mixed with some knowledge and experience. To describe White Hat SEO, simply read below to understand how Black Hat SEO works and be sure not to utilize any of these practices. White Hat SEO will deliver “long-term” relevant traffic to your website, while solidifying your online presence.
WARNING!!! The tactics referenced below are considered Black-Hat for a reason. This page is ONLY to note the practices that may hear about from other SEO companies. These practices are not legal and while some may work in the short term, they WILL get your website penalized and/or banned from the web.
Black Hat SEO is one of the easiest ways to stop your website from having any online web presence, by attempting to drive traffic to your site any way possible that shows good numbers in the short term. Some methods include purchasing mechanical traffic, spamdexing, hiring link farms, duplicate sites/content, placing hidden links and text in your site as well as keyword stuffing. These practices are illegal and are forbidden within our company. Period! These methods may initially drive traffic to your site, but is it “relevant” traffic? Is it traffic that will bring you business? Is it traffic for the long term? The people who are visiting your site – for the most part – have been tricked. In addition, the search engine “web crawlers” may view your website as spam, which could potentially end up removed from the search engines all together.
Why doesn’t my site appear in the “Organic” listings on the left side of the page?
Many factors could be affecting your websites lack of Organic placement.
We will identify and correct all errors within your websites coding and content. You will then start to see your website move upward in the rankings for various keyword phrases.
Why is SEO so important?
Any website that is geared towards business or commerce should posses search engine optimization elements. The ultimate goal of a website is to attract Internet visitors, and studies have shown that the vast majority of users find websites by using the major Search Engines.
If your company has considered building a new website or updating an existing one, then Search Engine Optimization should be one of the top priorities in mind. We tell our customers:
“If you spend a significant amount of money to develop the “Look and Feel” of your website but your target audience cannot find you, then all of your money has gone to waste.”
Keep in mind that SEO can be geared for large competitive industries as well as small “niche” markets. Also, SEO campaigns have a much higher return on investment than other traditional Internet marketing techniques.
Why Work With Us?
Our team of SEO professionals enjoy providing a quality Internet marketing service at an affordable price. We guide you in targeting those searching the internet for your product or service, in your areas of business, providing quality online visitors.
Our World Class client support staff will be there to assist you through the quest for front page Search Engine placement and relevant traffic generation. Our results speak for themselves. Call or submit your information today!