Sales, Marketing & Positioning
Little Red Book of Selling by Jeffrey Gitomer
The Greatest Salesman in the World by Og Mandino
Zero Resistance Selling by Maxwell Maltz
Zig Ziglar’s Secrets of Closing the Sale by Zig Ziglar
Crossing the Chasm by Geoffrey Moore
The Offical Get Rich Guide to Information Marketing by Kennedy, Glazer and Skrob
The One Minute Salesperson by Spencer Johnson
How to Sell Your Way Through Life by Napoleon Hill
Ogilvy on Advertising by David Ogilvy
The Irresistible Offer by Mark Joyner
No B.S. Marketing to the Affluent: The No Holds Barred, Kick Butt, Take No Prisoners Guide to Getting Really Rich by Dan S. Kennedy
Why We Buy: The Science of Shopping by Paco Underhill
My Life in Advertising by Claude Hopkins
Scientific Advertising by Claude Hopkins
Automatic Marketing by Ben Hart
Power vs. Force by David Hawkins
Big Ticket eCommerce by Bob Regnerus
The Ultimate Marketing Plan by Dan Kennedy
The Book on Webcasting by Mark Call
Triggers by Joseph Sugarman
The Robert Collier Letter Book by Robert Collier
Whale Hunting in the Desert by Deke Castleman
Permission Marketing by Seth Godin
Influence: The Psychology of Persuasion by Robert Chialdini
Confessions of an Advertising Man by David Ogilvy
Ultimate Guide to Google AdWords by Perry Marshall
Start Your Own Information Marketing Business by Robert Skrob
Call to Action by Bryan & Jeffrey Eisenberg
Winning Results with Google AdWords by Andrew Goodman
Free: The Future of a Radical Price by Chris Anderson
Tested Advertising Methods by John Caples
No B.S. Direct Marketing by Dan Kennedy
Outrageous Advertising that’s Outrageously Successful by Bill Glazer
Go-Givers Sell More by Burg and Mann
Pop: Create the Perfect Pitch, Title and Tagline for Anything by Sam Horn
Marketing to the Affluent by Thomas Stanley
No B.S. Sales Success by Dan Kennedy
How to Sell Yourself by Arch Lustberg
Guerrilla Publicity by Levinson, Frishman & Lublin
Successful Direct Marketing Methods by Stone & Jacobs
Customers for Life: How to Turn that One-time Buyer into a Lifetime Customer by Carl Sewell
Getting Everything You Can Out of All You’ve Got by Jay Abraham
The 22 Immutable Laws of Marketing by Ries & Trout
The Big Red Fez: How to Make Any Web Site Better by Seth Godin
Marketing Warfare by Ries & Trout
Spiritual Marketing by Joe Vitale
The Complete Idiots Guide to Direct Marketing by Robert Bly
Guerrilla Marketing by Jay Conrad Levinson
Marketing Warfare by Ries & Trout
Selling to the Affluent by Thomas Stanley
All Marketers Are Liars by Seth Godin